Audience Consumption

Comparing the Marrakesh 2009 report to our class survey in the pattern of music consumption. What has changed, remained the same, what new technologies have impacted on audience behaviour, what are the emerging trends of behaviour?

Music Survey - ( 2009, 1.000 respondants age between 15-24 & 2012, 16 respondants age between 16-18)

Which would you rather live without for a week?

(2009) Music - 39%
(2012) Music - 10%
(2009) Sex - 61%
(2012) Sex - 90%

Which of the following have you done in the last 3 months?
(2009)
watched a music video online - 75%
Bought a CD - 70%
Listened to music on your phone - 62%
Burnt a CD - 55%
Bought a music Download - 52%
Played a music game on a console - 45%

(2012)
watched a music video online - 100%
Bought a CD - 50%
Listened to music on your phone - 70%
Burnt a CD - 8%
Bought a music Download - 40%
Played a music game on a console - 50%

Which of these devices have you used to listen to music in the last week?
(2009)
Ipod/mp3 - 81%
Computer (laptop/desktop) - 80%
Radio - 75%
TV (to listen/watch music) - 68%
CD player - 59%
Mobile phone(To play music on) - 54%
record player (VINYL) - 9%
Tape cassette player - 8%

(2012)
Ipod/mp3 - 95%
Computer (laptop/desktop) - 75%
Radio - 75%
TV (to listen/watch music) - 95%
CD player - 65%
Mobile phone(To play music on) - 70%
record player (VINYL) - 8%
Tape cassette player - 0%

Where would you say that you usually find out about new bands/artists that you like?
(2009)
Listening to the rado - 67%
Your friends - 63%
watching MTV or other music channels - 49%
Reading general ineterest newspapers/magazines - 21%
Tv shows like 'The X-factor' - 18%
Reading music magazines - 17%
reading music blogs - 14%

(2012)
Listening to the rado - 85%
Your friends - 70%
watching MTV or other music channels - 85%
Reading general ineterest newspapers/magazines - 20%
Tv shows like 'The X-factor' - 70%
Reading music magazines -  10%
reading music blogs - 5%
Internet - 85%

Which website would you usually visit first to check out a new band/artist
(2009)
Youtube - 38%
Myspace - 15%
The bands own website - 15%
facebook - 8%
NME - 4%
Last.FM - 4%
YAHOO Mus2%
BEBO - 2%
MSN - 2%
Mp3 Blogs -1%
other internt sites - 9%
twitter - 0%
Spotify - 0%

(2012)
Youtube - 100%
Myspace - 0%
The bands own website - 40%
facebook - 70%
NME - 5%
Last.FM - 0%
YAHOO Music - 0%
BEBO - 0%
MSN -0%
Mp3 Blogs - 0%
other internt sites - 0%
twitter - 70%
Spotify - 20%